Doing It for the Kid(fluencer)s: How Brands Can Ethically Engage in the Digital Kids’ Market

Opinion: Safety and transparency should be keywords

Influencer marketing is on the rise for brands wanting to engage with young children and their families. YouTube, Instagram, Facebook and Twitter are home to a vast array of content creators who reach millions of children under the age of 13. And many brands are taking it even one step further by adding teenage influencers, or “kidfluencers,” to their marketing strategies—just look at Band-Aid, CoverGirl and Target. It’s all about relatability.