Does YouTube See Facebook as Real Competition?

It's 'an all-boats-rise kind of situation,' content director says

Jamie Byrne is a bridge builder. As director of content commercialization, the YouTube veteran is charged with pairing creators with the brands he hopes will bring advertising dollars to the platform. On day one of VidCon 2015, the annual confab of YouTube creators and fans in Anaheim, Calif., we sat down with Byrne to talk about how the Google company builds its relationships, competition on the horizon, and the spectacle that is VidCon.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in