Software/Technology

Does Your MarTech Stack Support Your Customer Experience Goals?

Headshot of Kevin Joyce
By Kevin Joyce

Your CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As CMO you are naturally elated, but where do you start? How do you operationalize the customer experience? There will be changes required in people, process, content, technology/data and metrics/KPIs. In this post we will focus on just one of these: your data and MarTech stack.

Assuming you have bold plans for how you are going to improve and enrich the customer experience as they interact with marketing, the challenge quickly becomes, “Do we have a marketing technology stack capable of supporting the types of customer engagement we want to drive?” What new platforms and tools will you need to integrate? What systems will you replace? What new data integrations will be...

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Headshot of Kevin Joyce

Kevin Joyce

Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.

Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: 'TPG ONE: A New Approach to the Customer Journey.'

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