Does the cost of Facebook's mobile advertising outweigh the ROI?

Mobile advertising was the star of Facebook’s Q3 earnings call, as 66 percent of the company’s advertising revenue comes away from desktop. The shift to mobile is a major trend industry-wide, according to a recent study by mobile-focused Facebook Marketing Partner Ampush.

Ampush studied the cost of mobile advertising on Facebook and Twitter, finding that while it is getting more costly to advertise to mobile users — it’s highly effective. Ampush’s study combined Facebook and Twitter.

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