Does Location Matter in PR?

This is a guest post by Curtis Sparrer, principal at Bospar.

This is a guest post by Curtis Sparrer, principal at Bospar.

As recently as June 26, 2009, the New York Times’ William Safire probed the etymology of the expression “location, location, location.”  The investigation into the phrase’s origins started when a wedding announcement submission claimed that the three most important rules in real estate came from the late British real estate tycoon Lord Harold Samuel. But Safire reported the expression likely wasn’t a British invention but rather a local Chicago expression, with the earliest example dating back to a 1926 real estate advertisement in the Chicago Tribune.

The

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