Does Live Video Make Sense for Your Brand?

Opinion: Do we have something of value to bring to social conversations?

If you’re following 2018 FIFA World Cup Russia, you’ve probably noticed the unprecedented amount of video coverage it’s delivering both on TV and in the digital space.

It is the world’s most widely viewed sporting event, and Fox and Fox Sports 1 have teamed up to showcase exclusive behind-the-scenes content, social augmented reality content and 360-degree views of each match from different angles, and they have even teamed up with Twitter to livestream directly via the platform.

Snapchat is also in on the “game,” with daily recaps and “drama of the tournament” produced exclusively for the platform.

This combination of consumption and conversation is unique to social media, but it’s not unique to publishers.

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