Do Native Ads Work?

Survey asks consumers what they think of the format

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they’re contextual and have quality content.

But a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored

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