Data

Do Marketers Understand Privacy? Is That Why It’s Disappearing Before Our Eyes?

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By Peter J. Rosenwald

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For many people, privacy is about being able to close and lock the bathroom door.

It is about documents or events which are meant to be “Private and Confidential,” but seldom stay that way. A wise friend, the CEO of a large and successful company, joked that the only way to keep something truly private was to tell no one, not even his wife, and to post it on the office bulletin board under an instruction:

MUST BE READ BY EVERYONE.

“It’d

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Headshot of Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

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