Do Chatbots Face the Same Doomed Future as Branded Apps?

Mobile World Congress panel sees challenges for marketers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BARCELONA, Spain—Chatbots may be all the buzz for brands these days, but some tech execs anticipate it will be tough for brands to create them—much like they struggled to make branded apps.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in