Consumer

Do Americans Stop Buying From Companies With Striking Employees?

Awareness of labor strife is not top of mind for most consumers, an Adweek-Morning Consult survey finds

Workers_on_Strike_2021 — Awareness of labor strife is not top of mind for most consumers, an Adweek-Morning Consult survey finds

There have been so many worker strikes in the past few months that several news outlets dubbed October “Striketober.”

With so many familiar brands like Kellogg’s, Frito-Lay, Netflix (corporate employees walked out in protest of Dave Chappelle’s special) and John Deere experiencing work stoppages, it begs the question: Will consumers stop buying their products to support workers?

In short: No.

A new Adweek-Morning Consult poll found that worker strikes barely register with consumers, let alone impact their purchases.