Consumer

Do Americans Stop Buying From Companies With Striking Employees?

Awareness of labor strife is not top of mind for most consumers, an Adweek-Morning Consult survey finds

Workers_on_Strike_2021 — Awareness of labor strife is not top of mind for most consumers, an Adweek-Morning Consult survey finds

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There have been so many worker strikes in the past few months that several news outlets dubbed October “Striketober.”

With so many familiar brands like Kellogg’s, Frito-Lay, Netflix (corporate employees walked out in protest of Dave Chappelle’s special) and John Deere experiencing work stoppages, it begs the question: Will consumers stop buying their products to support workers?

In short: No.

A new Adweek-Morning Consult poll found that worker strikes barely register with consumers, let alone impact their purchases.