Performance Marketing

DIY Video: You Can, But When Should You?

Headshot of Eve Grey
By Eve Grey

Have you ever walked into a business with dirty windows? What were your thoughts? Do you like listening to radio that’s full of static and sounds like it’s being broadcast from a cave? Then you can understand the results people get after viewing do-it-yourself (DIY) videos. With smartphones becoming even smarter, a lot more folks are shooting their own business videos. Just because you can shoot your own doesn’t always mean you should. However if you do decide to DIY, try to keep these key tips in mind.

Your video is the window to your business.

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Headshot of Eve Grey

Eve Grey

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,

Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.

Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called 'Families of Deployment'.

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