Divorcees, Southerners Most Concerned About Web Privacy

90 percent of online adults worry about privacy online, study shows

With the steady drumbeat of privacy controversies over the past year, it’s not surprising that surveys indicate that consumers are concerned about the issue. But research released today (Feb. 13) by privacy management firm TRUSTe highlights just how far the privacy debate has permeated the national consciousness, and how that can end up hurting many Internet companies’ bottom line.