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With the steady drumbeat of privacy controversies over the past year, it’s not surprising that surveys indicate that consumers are concerned about the issue. But research released today (Feb. 13) by privacy management firm TRUSTe highlights just how far the privacy debate has permeated the national consciousness, and how that can end up hurting many Internet companies’ bottom line.
According to the the inaugural Consumer Confidence Edition, a quarterly survey of privacy concerns and sentiments conducted by Harris Interactive on behalf of TRUSTe, a whopping 90 percent of adults say they worry about privacy online—with 46 percent of users indicating they are concerned “sometimes,” 21 percent "frequently" and 23 percent "always."