Divorcees, Southerners Most Concerned About Web Privacy

90 percent of online adults worry about privacy online, study shows

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

With the steady drumbeat of privacy controversies over the past year, it’s not surprising that surveys indicate that consumers are concerned about the issue. But research released today (Feb. 13) by privacy management firm TRUSTe highlights just how far the privacy debate has permeated the national consciousness, and how that can end up hurting many Internet companies’ bottom line.

According to the the inaugural Consumer Confidence Edition, a quarterly survey of privacy concerns and sentiments conducted by Harris Interactive on behalf of TRUSTe, a whopping 90 percent of adults say they worry about privacy online—with 46 percent of users indicating they are concerned “sometimes,” 21 percent "frequently" and 23 percent "always."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in