Distimo: U.S. consumers download 15 free apps for every paid app purchased in the iPhone app store
The vast majority of app downloads in the world are generated by free apps, reports app tracking company Distimo. According to the Dutch firm, a recent Gartner study that suggested 89 percent apps downloaded in 2012 will be free might actually overestimate the average smartphone user’s willingness to pay for an app.
In order to prove its point, Distimo analyzed U.S. download data. It found the ratio of downloads among the top 300 most popular free apps and the top 300 most popular paid apps varied by the type of app store.
According
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