Report: Bots Make Up Nearly 60% of Online Traffic

While the percentage of bad bot traffic is down, click fraud impressions are a major concern for both advertisers and web users.

For several years, there has been a big conversation about the number of bots online. While making the distinction between benign and malicious bots can be important, each type has an impact on the digital ad space. A new survey from Distil Networks examines how bot-based ad fraud harms the industry.