Strategy

Disruption Planning Now to Get Up to Speed Later

Headshot of Peter J. Rosenwald
By Peter J. Rosenwald

When Facebook’s founder Mark Zuckerberg proclaimed that the way forward was to “Move fast and break things,” he was certainly unaware of the coming pandemic, which has indisputably moved faster and broken more things than he ever dreamed possible.

One of them is the framework under which we are accustomed to carefully plan our future marketing and career activities. That planning is usually based, at least partially, on our historic experience. However useful in the past, this may not inform dealing with today and tomorrow’s disrupted world.

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Headshot of Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

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