Dispelling Common Influencer Marketing Misconceptions (Report)
If you think influencer marketing takes too much time, costs too much money and can't be measured, think again.
From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential.
The first step is to realize that influencer marketing is the way forward for revenue generation in the digital age. Now consumers make the rules when it comes to the marketing content they want to see.
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