Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

The partnership promises better executive decision-making by providing a 360 real-time view of the performance of media properties

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Salesforce is going Hollywood in a partnership with The Walt Disney Studios’ StudioLAB, its creative production unit.

While Salesforce’s customer relationship management software might appear to be an odd fit for a major film producer, StudioLAB is focused on the support systems that go into the creative operations for movies to theme parks.

With Salesforce as a StudioLAB Innovation Partner, the companies will explore new ways to use technology to improve the management and scheduling process around content production “from the earliest ideas in development all the way through post-production and marketing,” said Sarah Franklin, Salesforce’s president and CMO.

“For generations, Disney has inspired fans with its creativity, emotional storytelling and imaginative experiences,” Franklin told Adweek.



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