Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive

AdColony debuts a system that offers custom creative

AdColony wants to make mobile video ads more interactive, and today it’s unveiling what looks to be a flexible system called Aurora HD Video.

For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual treasure hunt to look for and tap specific items on the screen, earning exclusive content from the film as a reward for the items they found.

Buffalo

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in