BARCELONA, Spain—Discovery Communications is planning to partner with global mobile providers for the Olympics to let them become official mobile broadcasters of the quadrennial summer and winter games.
Discovery—which has the exclusive TV and multimedia rights for 50 countries and territories from 2018 through 2024—will let mobile providers co-brand with the Olympics to drive more engagement.
Speaking today at Mobile World Congress in Barcelona, Jean-Briac Perrette, president and CEO of Discovery Networks International, said the goal is to help mobile operators provide more localized Olympic content for viewers in specific markets. He
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