Discovery Targets Millennials With $100 Million Investment in Digital Media

NowThis, Thrillist among the brands in the deal


Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine Media.

Thrillist Media Group, NowThis Media, The Dodo and Seeker, which is already a part of Discovery's digital network, now make up Group Nine Media, along with its production studio SourceFed Studios, according to a press release from Discovery.

Ben Lerer, the current CEO of Thrillist, is now the CEO of Group Nine Media.

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