Performance Marketing

Discovery Targets Millennials With $100 Million Investment in Digital Media

NowThis, Thrillist among the brands in the deal

Headshot of Sami Main
By Sami Main

October 13, 2016

Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine Media.

Headshot of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles

Performance Marketing

Hearst’s MagFront Event Featured Experiments With Audio and Other Niche Formats

By Sami Main

Performance Marketing

Here Are the Advertising and Media Nominees for the 21st Webby Awards

By Sami Main

Performance Marketing

How a Female-Focused Branded Content Studio Connects With Its Audience

By Sami Main

Performance Marketing

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

By Sami Main

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant