Discovery Channel Attempts To Ride Social Gaming Waves With Deadliest Catch on Facebook

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Facebook is becoming an increasingly attractive arena for brands to engage consumers and some are looking to go beyond just offering quizzes through their Facebook fan pages. Discovery Communications is looking to get into the action with a new social game based on Deadliest Catch, Discovery Channel’s highest-rated show that will be produced by branded game producer Hive Media.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in