Direct-to-Consumer Brands Are Reshaping the Face of Retail

And there are two big reasons why

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The We Company was worth $47 billion and then it wasn’t. Peloton Interactive, branded like We to be valued as a tech company and not just a fitness company, is trading 20% off its IPO price. And a range of other direct-to-consumer brands see their stocks flagging as investors shift focus from growth to profitability.

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