7 Direct Marketing Career Tips from Howard Draft, 2010 DMA Hall of Fame Inductee

Many marketers have looked to Howard Draft, chairman of Draftfcb and 2010 inductee into the DMA Hall of Fame, for thought leadership on the present and future of marketing. He recently offered Target Marketing these tips for marketers still making a name for themselves in the world of direct response and target marketing:

My other advice, both for direct marketing professionals and young professionals in general, include:

1. Find a mentor, someone of character, who is not necessarily your immediate supervisor.

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