Direct Mail Finishing: Enhancement Strategy Series, Part 2

Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing. So what is finishing? Finishing is all of the activities that are performed on a direct mail piece after printing. They include binding, die-stamping, embossing, and laminating.

These enhancements can really make your direct mail pop! Let’s look at your options.

Finishing Options

  • Binding — There are several types of binding you can choose from.
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