Dior, Snapchat Create AR Experiences to Back Luggage Collection Created With Rimowa

The initiative includes a face lens, world lens and marker tech

The world lens reveals a futuristic car, in which the Rimowa suitcase can be discovered in AR Dior/Snapchat

Luxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.