Social Pro Daily

Dior, Snapchat Create AR Experiences to Back Luggage Collection Created With Rimowa

The initiative includes a face lens, world lens and marker tech

The world lens reveals a futuristic car, in which the Rimowa suitcase can be discovered in AR Dior/Snapchat

By David Cohen

October 25, 2019

Luxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}
You Might Like
This is a Profile

Choosing a CDP Doesn’t Need to Be So Hard

By Acquia

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

First-Party Identity Is a Strategic Imperative in the Cookieless World

By Michael Fuchs, SVP, Merkury Solutions, Merkle

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi