MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first quarter of this year.
The results from the report are telling.
With an analysis of over 100,000 advertisements in Q1, MediaRadar found that only 112 mainstream websites and mobile sites contained vertical video ads.
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