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As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to turn space typically devoted to marketing messages into one that reflects upon the area’s centuries-long connection to the Black community.
The real estate company partnered with Black Gotham Experience (BGX) to create a digital installation examining the connections between the office complex’s location and 17th century Black land ownership. Titled Land of the Blacks, the exhibit began running on walls within the site’s Oculus transit hub and shopping mall’s 22 screens on February 26.