Digital OOH Exhibition Highlights Black Land Ownership From 400 Years Ago

The exhibit began running on walls on February 26

world trade center art exhibit
Specifically, the Land of the Blacks series tells the story of Black land ownership in New Netherland between 1643 and 1663—the year before the Dutch surrendered Manhattan to the British. Dag Photography

As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to turn space typically devoted to marketing messages into one that reflects upon the area’s centuries-long connection to the Black community.

@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.