Digital-Only Magazine Readership Up Nearly 50 Percent

GfK MRI finds overall readership increases slightly

Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which tracks print and digital magazine readership, and found that magazine readership had increased by 1.6 percent (or nearly 20 million people) to 1.2 billion people since last spring. That was helped by a significant bump in digital consumption: Readership of magazines' digital editions jumped 47 percent, or 4.4 million people, to more than 13.5 million.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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