Digital Natives, though Disengaged, not as Digital as We Think


Research intern Kate Pape at NPR dug into some data from GfK MRI and was surprised to find that newspaper readership amongst young people is higher than expected—more than half of adults aged 18-24 read a newspaper (in paper form) one to 14 times a month. She wrote, “Millennials keep pace with total US adults until it comes to comparing the number of heavy readers,” which is when adults outpace millennials by almost a half.

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