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Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020.
In the months that followed, the global crisis pushed digital marketing forward anywhere from five to 10 years (depending on whom you ask). This disrupted the normal timeline of marketing, throwing the industry into warp speed—and it’s unlikely to slow down.
These changes cut across generational lines. With millennials and Gen Z having grown up with mobile technology at their fingertips, they became the first logical targets for companies moving their advertising to the digital space in the last two years.