Strategy

Digital Marketing and the Importance of Not Going It Alone

Andrew-Schulkind
By Andrew Schulkind

I talk a lot about how important a thoughtful and comprehensive planning process is for successful web development projects — particularly if you have expectations for your new website to contribute to your digital marketing efforts.

One aspect of that planning process worth keeping in mind even after site launch – throughout the life of your digital marketing efforts, in fact – is getting buy-in and building consensus. In other words, it’s a mistake to go it alone.

There are a number of ways that it’s beneficial to get your colleagues to buy into a shared vision of what your new website should be.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

Recommended articles