Digital Losing Out on Campaign Ad Billions

Politicians love the Web for outreach, but television’s far ahead in the race for their ad dollars

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

These days, no self-respecting candidate would launch a campaign without a website, some online video, a Facebook page, and a good list of email addresses. (The really brave will have a Twitter account, too.)

Indeed, President Obama launched his re-election campaign by turning to digital media, sending an email to his supporters, and posting a video on his campaign website, BarackObama.com. The Republican National Committee responded in kind with the launch of a new Web domain, Hopeisnthiring.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in