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These days, no self-respecting candidate would launch a campaign without a website, some online video, a Facebook page, and a good list of email addresses. (The really brave will have a Twitter account, too.)
Indeed, President Obama launched his re-election campaign by turning to digital media, sending an email to his supporters, and posting a video on his campaign website, BarackObama.com. The Republican National Committee responded in kind with the launch of a new Web domain, Hopeisnthiring.com,