Digital Industry Cheers as Yahoo Names Google Exec Marissa Mayer CEO

Early reactions: 'Wow!' and 'A real engineer!'

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Usually Yahoo surprises aren’t exactly a good thing, particularly when CEO-related. Regardless how the company’s latest stunner bears out in the long run, Yahoo shocked the industry on Monday (July 16) afternoon when it announced that high-profile Google executive Marissa Mayer will take the reins as CEO starting Tuesday.

“Wow,” said Vik Kathuria, managing partner of corporate strategy and digital investment at GroupM/MediaCom, upon hearing the news. “I thought [interim CEO] Ross [Levinsohn] had the job.

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