Optimizely users can now share updates and changes via Slack rather than having to login to the digital experience optimization following an integration between the two companies, which was released Wednesday.
Experiments running within Optimizely’s Program Management offering can now be linked within existing Slack environments.
Optimizely said the integration will speed up experimentation and enable businesses to seamlessly test, learn and make changes, boosting productivity and lowering costs for its clients.
The company added that a survey showed that the average brand uses 91 cloud marketing technologies.
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