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Despite all the worries about ad fraud, ad blocking and other ailments of the internet, the growth of online advertising seems to show no signs of slowing down.
According to a new report by PwC, digital advertising revenues continued to climb in 2017, rising 21 percent to $88 billion in the U.S. The annual Internet Advertising Revenue Report, released today, was created for the Interactive Advertising Bureau and conducted independently by PwC’s New Media Group.
While 2017 was yet again another record year for digital ad revenue, it was also the first time online ad spend surpassed the combined total of TV, broadcast and cable advertising, according to PwC.