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The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on Facebook via the markup language.
With that in mind, the Interactive Advertising Bureau today is updating its guidelines for brand marketers and ads-focused technologists on how to best employ HTML5 software.