With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines

IAB's handbook gets first update since 2013

The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on Facebook via the markup language.