Did My Ad Really Work? Closing the Loop on Data Onboarding
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Why is there such disparity between TV and digital video ad spend today? The amount of online channels is nearly endless, and digital ads have far more potential to be interactive and engaging than traditional television ads. Online advertising is expected to grow by leaps and bounds, yet many marketers still are hesitant to increase their investments. In 2013, $2.8 billion was spent on digital video ads. That’s double what was spent in 2010, but it is still dwarfed by the $74.5