Diary of a Wimpy Kid Is Coming to a Social Platform Near You

AR effects for Facebook, Instagram, Snapchat; stickers for Baidu keyboard apps

Popular kids’ fiction book series and movie franchise Diary of a Wimpy Kid is coming to Facebook, Instagram and Snapchat in augmented reality form.

Wimpy Kid expanded its partnership with Bare Tree Media to bring AR effects to the social platforms, as well as to add digital stickers to Baidu’s keyboard applications worldwide, including Facemoji Keyboard in the U.S., Simeji in Japan and Baidu IME in China.

The AR effects on Facebook, Instagram and Snapchat enable users to insert a swinging virtual wrecking ball into their camera scene and then wreck, record and share a real-world scene of their choice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in