Dial Global Brings Back WestwoodOne Name

Will the brand hold sway with consumers?

Radio syndicator Dial Global is better known for its programs from the NFL, Nascar and the Grammys and others, but like other radio broadcasters, it’s trying to raise its profile in the face of growing competition from satellite and Internet radio services. So today (ahead of its sale to Cumulus Media) Dial renamed itself WestwoodOne, the onetime radio giant it bought in 2011. Paul Caine, who left Time Inc. in March to become Dial's CEO, explains the change and why he thinks radio still has a great opportunity in a fragmented audio market.