Snap Inc. said App Stories will enable developers to leverage Snapchat’s technology and community of 218 million people who open the app’s camera every day in order to build a content ecosystem and drive engagement on their respective platforms.
On the user side, Snapchatters can share content from their Stories to other platforms and communities they belong to, and they can also choose to share content to those other destinations but not with their friends on Snapchat.
Snap stressed that users’ demographic information and friends lists are not shared with third-party developers.
The company also provided details on some of the apps that are using App Stories at rollout:
App Stories will appear on the profile bars of all users who connect Hily to Snapchat, and Hily users will see a pop-up banner teaching them how to use the new feature. Snapchat lenses and filters can be added to Hily’s take on stories.
Custom Snapchat Stories can now be added to Octi augmented reality profiles. Snapchatters can send Snaps via the My Octi Story option in the Snapchat app, and those Stories will automatically appear as tiles in the Octi AR belt.
Squad users can co-watch Snapchat Stories during video calls, and they can see Stories on each other’s profiles via Squad’s public rooms.
And the Triller community gained access to Snapchat Stories from their favorite artists, creators and friends.
Snap said it added more than 150 partner app integrations via Snap Kit during the fourth quarter of 2019, and 14 apps created by its partners cracked the top 100 free apps in the iTunes App Store in the U.S. during that time period.