How 4 Destinations Are Wooing Young Travelers on Snapchat

From an LGBT campaign in Dallas to neighborhood tours in Philly

This Thursday, the Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city's first Snapchat channel. But rather than rolling it out with videos about barbeque and bars, Dallas is going Texas-big—and Texas-bold—with a campaign designed to woo LGBT travelers to the center of a politically conservative state.