How 4 Destinations Are Wooing Young Travelers on Snapchat

From an LGBT campaign in Dallas to neighborhood tours in Philly

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This Thursday, the Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city's first Snapchat channel. But rather than rolling it out with videos about barbeque and bars, Dallas is going Texas-big—and Texas-bold—with a campaign designed to woo LGBT travelers to the center of a politically conservative state.

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