How 4 Destinations Are Wooing Young Travelers on Snapchat

From an LGBT campaign in Dallas to neighborhood tours in Philly


This Thursday, the Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city's first Snapchat channel. But rather than rolling it out with videos about barbeque and bars, Dallas is going Texas-big—and Texas-bold—with a campaign designed to woo LGBT travelers to the center of a politically conservative state.

"Dallas is this blue donut hole along with other cities here that are Democratic," said Frank Librio, vp of communications at the Dallas Convention and Visitors Bureau.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in