Despite Brand Safety Concerns, 78% of Marketers Buy Ads on at Least 50 Sites

Only 14% of marketers are already whitelisting sites

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Even as marketers’ concerns about programmatic advertising’s technical and brand safety problems grow, brands are still regularly buying ads that run against dozens and even thousands of websites at once.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in