As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance

The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future

As Apple’s ad insights busting App Tracking Transparency framework continued to depress Q3 revenues for platform companies like Snap Inc., the Snapchat owner is expanding its existing measurement partnership with agency ally Dentsu with a new focus on performance marketing.