Denny’s Zinger: Sell What Ya Got
In 1949, my mother said to book publisher Franklin Watts (who was my first boss in business), “Frank, you have a face like a Toby mug.”
Whereupon Frank and Helen hired a sculptor and had 100 Toby mugs made up as pencil holders for Christmas presents to book dealers, wholesalers, jobbers and librarians.
One of Frank’s many aphorisms:
“Sell what ya got.”
In this era of instant gratification, customers expect delivery quick — that afternoon, or at worst in a day or two.
“Circling
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in