Denny’s Zinger: The Killing Off of Clunky Old Direct Mail
Many years ago I attended my first DMA (Direct Mail Association) Conference and Exposition.
Soon after, I started going to DMMA (Direct Mail Marketing Association) Conferences.
Eventually the organization reverted back to the DMA (Direct Marketing Association).
Direct Mail Is Glorious
- Direct mail is more fun than monotonous all-text listings in your email in-box. Example:
- With direct mail you can secretly test small, roll out big and cream your competitors before they know what hit them.
- Direct mail is disciplined and absolutely accountable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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