The Big Game

Denny’s Pays Significantly Less Than $5.6M for Its Big Game Spot

The catch: It was actually a parking spot

The diner-style restaurant chain parked its iconic booth outside Hard Rock Stadium Sunday Denny's

By David Cohen

February 2, 2020

Denny’s finally took the plunge and ponied up for a Big Game spot—as in, a spot in the parking lot of Hard Rock Stadium during Super Bowl LIV.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended videos
You Might Like

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}