Denny’s Pays Significantly Less Than $5.6M for Its Big Game Spot

The catch: It was actually a parking spot

The diner-style restaurant chain parked its iconic booth outside Hard Rock Stadium Sunday Denny's

Denny’s finally took the plunge and ponied up for a Big Game spot—as in, a spot in the parking lot of Hard Rock Stadium during Super Bowl LIV. David Cohen is editor of Adweek's Social Pro Daily.