Demographics Pro Offers The Equivalent of Nielsen Ratings For Twitter


Skillful social listening is all about tuning into your audience and adjusting your social strategy according to your followers’ and prospects’ interests, affinities, and demographics.

Demographics Pro, by the folks at Schmap, offers deep insight into your Twitter following that can have a major impact on the effectiveness of your social marketing efforts.

With Demographics Pro, you can:

– Analyze accounts, brands, hashtags, and uploaded lists (e.g. to validate the reach of a specific campaign)
– Compare up to 10 analyses side by side
– Search for accounts influential with your defined target audience

Many social metrics products offer reflection on the demographic makeup of your Twitter audience, including Twitter’s

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