Deloitte’s Marketing Chief on Reimagining Your Business Model as Technology Transforms the Industry
Diana O’Brien also describes what it means to be a modern CMO
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CANNES, France—As brands increasingly go through so-called digital transformations, marketers will be forced to shake up the C-suite and make additional changes to leadership and technology, according to Deloitte’s CMO Diana O’Brien.
“Every business will reimagine what their business model is. The business lines have been redrawn,” O’Brien said. “As they enter into that space and they start to figure out the business models that will work in the future so they can be profitable and effective and capture the hearts and minds of their customers, everything’s on the table.
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