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After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week.
"It's a magnet for digital creative and innovators, and that's where we're sitting with what we're doing," said Alicia Hatch, Deloitte Digital's CMO, who has been attending SXSW for 15 years.
Dubbed the "Interplay Lab," Deloitte Digital's SXSW activation at the Palm Door in downtown Austin, Texas, is going to be an experiment with music and technology.