The Deloitte You Meet at SXSW Won't Be the One You're Likely Familiar With

Its new pitch to marketers starts in Austin

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week.

"It's a magnet for digital creative and innovators, and that's where we're sitting with what we're doing," said Alicia Hatch, Deloitte Digital's CMO, who has been attending SXSW for 15 years.

Dubbed the "Interplay Lab," Deloitte Digital's SXSW activation at the Palm Door in downtown Austin, Texas, is going to be an experiment with music and technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in